Taking action on analytics

With the launch of our new website this week (www.thebluedoor.com), I have become increasingly obsessed with our Google Analytics software, checking it on an hourly basis to see who is visiting and where they come from. With this in mind I went along to the Analytics Supplier Showcase hosted by econsultancy yesterday to find out more about the analytics options out there and how they could work for us and our clients.

Despite the horrible weather, there was a good attendance, Coremetrics, WebTrends, OMNITURE, dc storm, iperceptions and SCL Analytics all gave great presentations, translating their complex offerings into digestible advice. There was a massive retail focus to the day with each supplier showing how analytics software can be used to guide the customer through the sales funnel and actually make a sale.

But for me, the most interesting part of the afternoon was the emphasis that suppliers were putting, not on the tools themselves but on what businesses should be doing with the information gathered by the software. The message was, don’t just tick the boxes by installing analytics software, actually use the information gathered to change the way you work and increase you return on investment.

So, whilst I am not quite ready to upgrade from Google Analytics just yet – I am definitely going to be looking at ways to make the most of the information that is coming through. But please don’t let that put you off visiting our website and let us know what you think!