Web 2.0 and social media for PR and internal communication: collaboration in action

The much anticipated and most comprehensive white paper on the digital landscape in Britain – Digital Britain 2012 - is being published today. This report is expected to help establish the Government’s blueprint for the future development of all things digital (technology, the internet and broadcasting) throughout the UK. As the report's author and Minister for Communications, Lord Carter of Barnes stated earlier this year: "Delivering Digital Britain will depend upon a smart industry, working with a committed Government to produce lasting solutions."

Smart industry collaboration is indeed essential to help address some of the more complex challenges faced both within and between an organisation and its publics when embracing Web 2.0. And the time is right for businesses to share, partner and integrate their expertise and knowledge – in the true spirit of this digital age.

Therefore, in collaboration with our sister company theblueballroom (internal communications) and Redcatco (social media and collaboration technology), we are offering companies 360-degree online communications consulting, as well as implementation and training on how best to embed Web 2.0 and social media into business and communications strategies.

We believe this collaboration presents a unique internal and external end-to-end offering for the diverse business function owners who are benefited by the opportunities and impacted by the potential pitfalls that online strategies and tools can bring. This approach will ensure that marketing, IT, customer services, communications (corporate, external and internal), lead generation, new business and HR can benefit from an enriched understanding of how Web 2.0 and social media can enhance internal and external communications strategies.