The year of innovative communication – a PR view of CES 2010
From a PR perspective, there was a vast amount of work to be done. The show itself claims in its official press release to have launched the ‘next decade of innovation’ with a record number of new consumer electronics products being announced.
The main consumer focus has been on the amazing new technology being launched and the impact it will have on our daily lives. But without effective PR to communicate the key messages and news accurately in a way that consumers from around the world can easily digest, that innovation - and ultimately sales - could easily be lost.
The PR effort doesn’t stop at just the event. Each of the exhibitors had a story to tell and that means:
- product launch announcements
- company information updates
- press packs
- visuals and photography
- interviews with company spokespeople
- product demonstrations.
This all involves a lot of logistics and forward planning. However, a lot of the PR activity has to happen just before the start of the event: last minute details about new product launches, availability of company representatives, products for demonstration, etc. These are all things that often can’t be finalised until the last few days before the launch event. And that’s not even mentioning the need to gain legal and third party approvals on announcements.
That’s when a PR agency can be invaluable for a company – ensuring the external communication of news on time and to target. Equally important is also sharing key messages consistently to that potentially global audience.
As a start-up or an established company with an innovation to share and a target audience to reach, having effective PR consultancy can make the difference between success and failure at new product launch stage. When it comes to the crunch, communication is the true key to successful innovation.
posted by thebluedoor at
11:27
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