Freeconomics Chinwag talk: via Twitter

At the risk of posting nothing due to total lack of time in the busy life of a digital PR, the blog below is my tweeted reporting of yesterday’s ‘Freeconomics’ talk up in London yesterday evening. Overview: nothing dramatically new from Chris Anderson's article from last year, however the following is an overview of the discussion (I have reordered it so it doesn't have to be read back-to-front!):

• Money is being paid just have to find our who / where/how
  
• Panel's fav free sites: Google, YouTube, Spotify, YouTube, Twitter
  
• Democratisation of content is what Google wants to persist When free goes wrong there's no throat to choke
  
• Questions for monetizing YouTube: 10% of broadband's bandwidth. User experience most imp thing therefore respectful ad balance
  
• Free takes away the value. V imp to understand what the free part fits in and where people would want to start paying. Right ads to the right people is so imp - YouTube
  
• Web was born without a micropayment system
  
• Got to understand where free fits into your online business
  
• Free has allowed innovation - opensource is perhaps the most powerful example of this. Huge benefits.
  
• Act of contribution is an increase in their utility curve
  
• Flickr works better because more and more people use it. Twitter being monetized would automatically loose its value
  
• Could the newspaper providers manufacture the hardware? Business models need completely reconsidering
  
• Aggregators of users will make the money
  
• Quality/security/no other choice then people would pay
  
• Value for content is in sharing
  
• 'Any new innovation is a good thing' - really?
  
• BH - the connection here is awful grrrr
  
• Ad will go after the most attractive eyeballs
  
• Creative industries will have to do more differential models - offsets - and work harder at it.
  
• People don't trust advertising anymore - 'grownup digital'. How do u make use of trusting friends opinions not ads Reinvention needed
  
• Free can't get any cheaper. The ultimate biz model. Does it carry its own destruction? (What a fab question Mr Ellis!)
  
• Wired launch mentioned - amusing/ironic that a magazine all about online. *check out Tottenham Court Rd tube station for the ad spend* Companies must find innovative ways for people to pay + consume
  

PS: at the end I met an extremely bright chap - Nick Garner - from Betfair however his top tip of the evening was for us all was to read ‘Scientific Advertising’ – perfect fodder for those wanting to develop the future of ‘influence’.