Reboot Britain
Yesterday I went to Reboot Britain, an event organised by NESTA - the National Endowment for Science, Technology and the Arts.The idea of Reboot Britain was born from NESTA’s report "Attacking the Recession" which was published earlier this year and outlines measures to support a more dynamic and resilient economy.
In his foreword to the Reboot Britain publication Jonathan Kestenbaum, CEO of NESTA tells us that Reboot Britain asks an important question of us in this digital age: given the unprecedented challenges we face, how can we best overcome them by harnessing the unique tools now at our disposal?
With this in mind I sat down to listen to the impressive line up of speakers on stage in the lecture theatre, and what a treat it was. Here are the highlights for me:
Gillian Tett - (Assistant Editor, Financial Times), talking about the banking crisis:
Innovation occurred in such small silos that no-one outside the system understood it and no one inside the system had the big picture.
Tony Ageh - (Controller of Archive Development, BBC) – Mining the Archives, a new Age of Opportunity:The BBC archives are about to get sexy. The BBC has 5 ½ miles of shelved archives and over 400,000 complete programmes. It would take over 120 years to convert these programmes into a digital format. Tony Ageh says the answer is to let people “have” the content; making this content freely available will create entirely new businesses. The media sector will reinvent itself through its archives.
Martha Lane-Fox – (Digital Inclusion Champion, Digital Britain) – Ending the Digital Divide: People being left behind are left behind in every sphere of their life. Let’s focus on getting the 6 million people who are most socially disadvantaged online; if we can do this, we can increase their confidence / motivation / skills / inspiration.
Charles Leadbeater – The Mutual Media Manifesto: Media is something we do with people, not to and for people. Renegades and pirates will be the ones to create the innovations of the future.
Alan Moore – (co-author of Communities Dominate Brands) - Straightline Thinking stops here, the true promise of the networked society: There is no more online or offline, there is only blended reality. Don’t talk about digital, talk about technology as co-operation.
These are just some of the great soundbites from the excellent presentations and although some left me with more tangible ideas than others, all were thought provoking and inspiring.
You can take a look at the Reboot Britain slide show below or download or follow the latest news and views on #rebootbritain.
Labels: Digital Britain, Digital networking, digital PR, reboot
posted by thebluedoor at
13:54
1 Comments:
Overall, it was a superb day. Really liked Lee Bryant on 'Rebooting Britain'. Superb ideas from that one. As for Martha Lane Fox, that's 20 minutes I'll never get back in my life.
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