Second Life in need of fresh blood
The circle of life seems to be spinning more slowly now for the virtual world of Second Life. A transfusion of fresh blood might be the answer, but I fear the diagnosis comes too late for its initial followers.
As a fan of Geoffrey Moore’s book, Crossing the Chasm, I’m no stranger to the concept of Innovators, Early Adopters, Early then Late Majority, and finally Laggards. It shouldn’t come as a surprise to me then that the virtual world of Second Life is now entering the later phases of its life. What is interesting though is why now.
Large corporations jumped into the highly popular Second Life, seeing it as a way to market to a vast audience of potential customers - from car manufacturers through to the Government, even the Department of Work!
And following Mr Moore’s teachings, once the mainstay corporations move in, the influential and trendy types move on to find the next big thing – before it gets big!
David Rowan, editor of Wired magazine, summed it up beautifully in his article in The Times last week as “Second Life will be so mainstream as to be terminally uncool”. He predicts the same for the relatively new technology application, Twitter and probably whatever comes after that.
Early adopters will continue to identify the next big thing and support innovative thinking. Surely that can’t be bad?
With talks apparently underway between Twitter and Google however, it will be interesting to see what the lifespan will be for what had the potential to be an amazing tool for global minds to share ideas and knowledge for a long time to come.
posted by thebluedoor at
14:07
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