Digital networking: a review of Web 2.0 London events
The world of PR and Web 2.0 has been busy this week. Here are just some of the events that thebluedoor has attended:Reboot Britain: the week started with a thought-provoking event organised by NESTA. Its specific purpose was to set out a vision of support Britain during these tough recessionary times (see our earlier blog for further details).
Telegraph Media Group / Mobile Platform: on Tuesday TMG launched its new mobile platform and vision for advertisers to develop exciting, interactive, content-based applications through it. Companies such as as TigerSpike and the IAB presented, with some excellent insights into the mobile industry, including:
- there are 1.5 billion TVs in the world, and 3.1 billion phones
- applications are currently a significant driver of internet traffic - 1 billion applications have been downloaded to-date, with 3,000 iPhone applications downloaded per minute
- 40% of iPhone users use their mobiles more than computers to browse the Internet generating 65% of web traffic
- there has been an increase of 36% of uptake of 3G phones year on year
- 13% of the UK population have a smart phone
Digital Lounge: this is a group with a strong mobile focus held its regular meeting in London on Tuesday. Scott Seaborn - Head of Mobile at Ogilvy - presented case-studies of work that the agency has implemented for clients such as IBM and Tango. One great example wove in technologies and platforms such as Google's Android phone and Twitter into an augmented reality application for use at Wimbledon. This showed users how long queues were for taxis or strawberries, plus status updates on tennis matches on individual courts.
Lewis PR / Social Media Summit: an event hosted at the company's media centre with speakers such as Will Cooper, Deputy News Editor of New Media Age, TechTarget's Bill Crowley, and Henry Clifford-Jones of LinkedIn. All shared interesting insights into how the PR industry is developing, plus some great 'did you knows' from LinkedIn, including:
- 1,000 new LinkedIn groups per day
- 1 new LinkedIn member per second
- 43 million global members, 11 million European Union members and 2.5 million member in the UK
TechCrunch / The Europas: THE award ceremony for Europe's Web 2.0 and mobile industry. This event appropriately ended the networking and knowledge gathering of our week where some interesting pieces of news were announced, including:
- TechCrunch Europe Top 100 index launched
- Bebo and Lastminute founders confirmed a new fund (see penultimate blog for further details)
The digital industry has certainly seen its significant casualties over the past year or so and more will surely come. However having been out and about in the business world over the last few days, optimism, creativity and innovation in the UK seems to remain high..... And, for the first time in a while, instead of saying "We must do something about this social media thing", businesses are starting to say "We are starting to embrace Web 2.0 and social media."
I hope that, unlike Baroness Vadera's comments in January this year, I am not wrong in thinking that there are indeed 'green shoots' re-appearing.
posted by thebluedoor at
14:15
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