Getting stuck in – sharing rich media content

In the true spirit of social media and online PR, I feel the need to share. A lot in fact - from video through to live Twitter feeds via blogs, emails, and so much more!

I never thought I’d find myself writing about embedded technology, but the ability to easily share such a wide and rich range of media (without having been trained how to code!) inspired me to write this.

Social media is all about sharing and collaboration, that’s not news. Many of us don’t even give a second thought to clicking a button on sites like YouTube to share something visual that has attracted our attention with friends visiting our Facebook, MySpace or Digg accounts.

Suddenly, a vast potential audience can share our selected videoclip, soundbite or image within seconds.

From a user’s point of view, it’s liberating. From a business perspective it’s a valuable marketing tool. Not only does it give straightforward access to an extended online audience, but it enables companies to make a connection with their target audience with content that is relevant to them in a form that they want. Also, enabling visitors to be walked through a process rather than having to read about it is invaluable – a picture tells a thousand words after all.

With the amount of information available to us online, how much more impact does something visual have? Who would rather read the transcript of an interview than watch it as good as live?

Video sharing – statistics to really know your audience

Aside from videos simply being more attention grabbing, companies also have the option to use video sharing sites to track insightful metrics such as:

Number of views

Viewing time

Demographics

Popularity

Traffic patterns

Tools enabling video measurement include: YouTube Insight & TubeMogul.

In a world full of constantly updating information, being able to stand out from the competition as well as track results is something to be valued – and shared!

So, in the spirit of sharing I hope you find this little nugget of interest: