The science of search: has the Bing revolution begun?
It appears that Microsoft’s newly launched ‘decision engine’ Bing has generated some great interest with an ever increasing number of web users trying it out. Yesterday Microsoft released its own data on the state of Bing just one month after its official launch. It makes for interesting reading…According to Microsoft’s own data, Bing has seen an 8% growth in unique users to bing.com in its debut month and based on their own polling Microsoft has also seen an increase in the number of people ‘likely to recommend’ Bing to their friends or colleagues.
With its appealing design, easy navigation and claims to be able to deliver more relevant results than its competitors, Bing is certainly creating waves. However, while Bing appears to be making strong in-roads into enhancing the search experience in the US, here in the UK the current Beta version doesn’t enjoy many of the tools that enhance the US search results.
While it is strong on image results – I personally love how you can search by image type – it needs more work to be a real competitor to Google right now. Although this looks set to change, in a recent article featured in MediaWeek Microsoft UK's head of search, Paul Stoddart commented: "We want to make sure Bing in Britain is the best Bing in Britain we could possibly have." One to watch it seems…
While Bing in the UK continues to develop its search capabilities, real time search is evolving rapidly. The uniqueness is its immediacy. Micro blogging sites such as Twitter are fast becoming the buzz in the world of search. Even Bing has begun to include certain key Twitter feeds into its search results. Like wise, following its recent re-design and the introduction of real-time search, FriendFeed now updates continuously as data comes in. You can search for anything on the site and see it instantly. Real-time search is also possible for advanced search options, including search terms that you can save and track through FriendFeed, and on its blog widget.
The significance of real time search is the possibilities it presents. The lack of delay between composition and publication of information means information hungry audiences are provided with up to the minute results which are more relevant than those provided by more traditional search engines such as Google.
In my opinion these are exciting times for the world of search. Competition is healthy, new entrants to the search market will result in new innovations and help regulate the bigger players.
Labels: Bing, FriendFeed, google, search engines, Twitter
posted by thebluedoor at
18:47
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